Millward created 10 fake OKCupid profiles with similar sounding usernames, with the same written profile, personal stats, level of education, etc. However, it’s always good to back up hypotheses with facts, and that’s what Jon Millward did with this experiment, posted on his eponymous blog. It’s hardly the unsolved question of the century. Do women have it a lot easier than men, and do hot people in general have it the easiest? I know what you might be thinking: yes and yes.
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